Versant agrees to buy golf simulator company Full Swing for $530 million

Posted Monday, July 6, 2026 11:02 am

Alex Sherman | CNBC

Versant Media Group, the owner of cable networks including CNBC, MS NOW and the Golf Channel, has agreed to acquire golf simulation company Full Swing from private equity firm Bruin Capital for about $530 million in cash.

The deal follows a template CEO Mark Lazarus has outlined to investors since Versant began trading as a public company in January following its spinout from Comcast.

Versant has been investing in nontraditional media businesses that broaden the scope of the brands it already owns.

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Versant agrees to buy golf simulator company Full Swing for $530 million

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