Teresa Ristow promoted to director, publisher strategy with BlueLena

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BlueLena announced that Teresa Ristow has been promoted to the newly created role of director, publisher strategy where she will lead the Publisher Success Manager team, including delivering our full suite of solutions and support services to drive audience and revenue growth across the 250+ publisher community. She will report to Ned Berke, chief strategy officer.

Ristow joined BlueLena in January 2023 and over the past three and a half years has led the creation and expansion of our agency services division — including paid acquisition marketing, direct mail, publisher strategy playbooks and other key support services — while capably managing a roster of client relationships and serving as a valuable strategist working across teams.

This is the first of several organizational changes we will be announcing in the coming weeks as we continue to invest and expand our strategy consulting, infrastructure and advisory services on behalf of the publishers we have the privilege to support. 

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