Salesforce on Monday announced the acquisition of Fin, an AI customer service platform, as it moves to help companies become agentic enterprises in a next move that ties customer service to media buying.
Under the terms of the agreement, Salesforce will acquire Fin for approximately $3.6 billion, subject to customary purchase price adjustments. The deal, which is expected to close in the fourth quarter of the company’s fiscal 2027 year, will integrate with its agentic AI intelligence platform, Agentforce.
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