It’s no secret that public trust in the news is in crisis. Gallup’s most recent polling shows that just 32% of Americans say they have “a great deal” or “a fair amount” of trust in the mass media. That number has steadily eroded in the digital age, fueled by misinformation, bias, clickbait headlines, and algorithmic manipulation. But one company believes this crisis of confidence can be reversed—by equipping both journalists and news consumers with tools for transparency, clarity, and accountability.
“We’re not here to compete with traditional news,” says David Rothstein, Founder and CEO of Newsmatics. “We’re here to reinforce it by building a foundation of trust and context—something the information ecosystem is desperate for.”
From the nation’s capital to media researchers across Europe, Newsmatics is on a mission to rebuild what’s been lost: faith in the news itself.
A presswire for the people
EIN Presswire, Newsmatics’ flagship distribution platform, offers more than just a way to get the word out—it’s a carefully curated ecosystem of legitimacy. “We designed EIN Presswire to be more than a megaphone,” says Jeremy Fields, Newsmatics’ Chief of Corporate Development. “It’s a signal boost with built-in integrity.”
The platform, launched in 1995, allows anyone with a story to share it widely, with distribution to global newsrooms, TV and radio stations, major search engines, and even platforms like X and Facebook. But what sets it apart is its commitment to gatekeeping—not in the censorious sense, but in its deliberate filtering of disinformation, spam, and manipulated content.
“Our editors screen every release,” Fields explains. “We don’t let fake news through the gate. That’s a promise to our users—and to the newsrooms who trust us.”
For local publishers and independent reporters, EIN Presswire becomes a double tool: a way to amplify legitimate content and a means to enrich local news deserts with verified press releases that meet journalistic standards.
Bringing transparency to the world’s headlines
Affinity Group Publishing (AGP), another Newsmatics product, tackles one of the media’s most pervasive challenges: ownership opacity and political bias. Aggregating more than 3,900 publications from every U.S. state and over 150 countries, AGP doesn’t just serve headlines—it labels them.
“Most people don’t know who owns the outlet they’re reading, let alone what political leanings might color its coverage,” Rothstein says. “AGP changes that. We give you the full picture.”
Using a combination of NewsIndex and Perspectify labeling, AGP identifies political orientation (left, center, right) and ownership structure for every source. Users can filter stories by topic, geography, and even ideological slant, empowering them to escape filter bubbles and evaluate content with a critical eye.
“This isn’t about labeling as a weapon,” Rothstein notes. “It’s about clarity. It’s about making news literacy intuitive, not academic.”
For journalists, AGP doubles as a global content discovery engine—one where sourcing across diverse perspectives becomes second nature.
Perspectify: your news literacy assistant
The third pillar of Newsmatics’ trust initiative is Perspectify, a deceptively simple tool that acts like a personal research assistant with a transparency mandate.
“Perspectify lets you ask a question—then shows you what the left, right, and center are saying about it,” says Fields. “But we don’t stop there. We also show you who owns those outlets, how they’re funded, and what other users are engaging with.”
Whether you’re a researcher, student, journalist, or engaged citizen, Perspectify enables you to explore trending topics, track bias, and set alerts for issues you care about. It’s built for speed—but grounded in credibility.
The tool’s labeling system is what Rothstein calls “product labeling for your mind.” Like a nutrition label on food, it gives users immediate insight into what they’re consuming.
“Information should come with context,” Rothstein says. “Otherwise, we’re just hoping people will figure it out for themselves. Perspectify is that context, in real time.”
One ecosystem, one mission: rebuilding trust
Newsmatics isn’t shy about its ambition: the company wants to be the scaffolding for a more trustworthy media landscape. That means giving individuals control over how they consume news—and giving publishers new ways to reach them transparently.
“We didn’t build three products by accident,” Fields says. “We built a system: distribution (EIN Presswire), discovery (AGP), and discernment (Perspectify). These tools speak to each other—and they speak to the deeper need for trust.”
As local newsrooms struggle, and as misinformation becomes harder to detect, Newsmatics offers an alternative: not to replace journalism, but to fortify it with tools that prioritize transparency and empower both creators and consumers.
“If we want a healthy democracy, we need a healthy information diet,” Rothstein concludes. “That starts with trust—and trust starts, we are hopeful, with tools like these.”
About Newsmatics
Founded in 1995, Newsmatics is a global Data-as-a-Service (DaaS) company using AI to transform news into structured, scalable intelligence. With one of the world’s most comprehensive real-time indexing systems and a network of over 3,900 publications, Newsmatics powers smarter news distribution through platforms like EIN Presswire, Perspectify®, and Affinity Group Publishing. Celebrating 30 years of innovation in 2025, Newsmatics continues to lead in delivering trusted, bias-labeled, and highly targeted information at scale.
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