E&P to host panel on influencers & podcasting at the Mega-Conference

Influencers & Podcasts: The new news media imperative to grow local audience & revenue.

Sponsored by Editor & Publisher Magazine (E&P)

Tuesday, April 12, 8:30 – 9:30 am at the News Industry Mega-Conference, JW Marriott Orlando Bonnet Creek, Griffin D & E

Unless you're completely oblivious of the media being consumed by your local 26- to 41-year-old millennials and the soon-to-be super-consuming 10- to 25-year-old Gen Zers, you know that the people and platforms who influence these key demographics via video and audio have become a considerable part of the media landscape, as well as generating over $16 billion in advertising revenue last year. But how can your local legacy brand enter this critical space?

In this dynamic session hosted by Editor & Publisher Magazine's Mike Blinder, newspapers will reveal how they've cost-effectively developed personalities who deliver innovative content that has grown new local audiences, opened new lucrative revenue streams and helped positively position their legacy brands for decades to come.

 Key case studies will come from Connect Savannah, The Honolulu Star-Advertiser, The West Orange (Florida) Times & Observer and Southern Community Newspapers. Other media companies' successful deployment strategies will be featured as well. Attendees will leave with real-world, actionable advice and takeaways to begin implementing similar initiatives within their own operations immediately.

Panelists will inlcude

• Aaron J. Kotarek, senior vice president, audience & operations, Oahu Publications, Inc.
• Erica Baskin, publisher, Connect Savannah
• Lauren Wolverton, marketing consultant and co-host of Connect Savannah's "What are we doing?"
• Jamie Burton, marketing consultant and co-host of Connect Savannah's "What are we doing?"
• Robert McCray, vice president/advertising, Southern Community Newspapers' Gwinnett (GA) Daily Post
• Darien Southerland, BG Podcast Network and host/producer of Gwinnett (GA) Daily Post Podcast
• Cyndi Gustafson, sales manager, Orange Observer
• Austin Arthur, host of West Orange (FL) Times & Observer's "West Orange on the Go"
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More information about the 2022 News Industry Mega-Conference, April 10-12 at the JW Marriott Bonnet Creek at Disney World, is available at: http://www.mega-conference.com