Elon Musk’s X has settled its multiyear legal battle with advertising trade group the World Federation of Advertisers (WFA), the two organizations said on Wednesday.
The settlement ends Musk’s aggressive attempt to hold advertisers legally responsible for pulling spending from X over brand safety concerns.
X sued the WFA in 2024 for conducting what it called a “systematic illegal boycott” of the platform after it saw a decline in advertising revenue following Musk’s $44 billion takeover of the social network in 2022. Companies X accused of doing so included Mars, CVS Health, Shell, Lego and more. The advertisers rejected the allegations and argued that brands are free to decide where to spend their advertising dollars.
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