Bart Story, longtime entertainment research executive, dies at 63

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Bart Story, a veteran entertainment research executive whose work shaped marketing strategies for some of Hollywood’s biggest film and television campaigns, died Tuesday. He was 63.

Story died in Los Angeles of complications related to metastatic urothelial carcinoma, his family announced.

Story spent more than three decades helping studios, networks and streamers better understand audiences. From 2003 until July, he served as senior director at MarketCast, where he advised clients on creative testing and positioning strategies.

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