Apple is discussing new deals with publishers to use their content to deliver current news and information, part of an effort to improve its AI-powered Siri voice assistant.
The iPhone maker has reached out to publishers in recent months, according to people familiar with the matter. The proposed new, multiyear deals would provide Apple with access to content to help power Siri AI, which is expected to roll out later this year, the people said.
Apple has proposed a variable compensation plan, with payments made to partner publishers when their content is used, some of the people said.
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