For many hyperlocal publishers, traditional local news revenue models built around advertising, affluent audiences and memberships simply are not reality in the communities they serve.
Low-income, rural and underrepresented communities often lack the financial foundation that serves as the underpinnings of many traditional outlets.
El Tímpano is offering another approach to sustainability.
The Bay Area civic media organization, which serves Latino and Mayan immigrants, recently released its Civic Partnerships Playbook — a free guide showing local publishers how to generate revenue through partnerships with nonprofits, public agencies and mission-aligned organizations seeking to reach “hard-to-reach” communities.
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