2 frameworks to help you communicate your impact to every audience

At the American Press Institute’s recent Local News Summit on Measuring Impact for Civic Discourse, I asked a room full of news leaders to stand up.

Then I started naming audiences. Funders. Newsroom staff. Board members. Community members. Subscribers. Local businesses. I asked them to sit down if they felt genuinely confident in how they communicate impact to that group.

When I named community members and local businesses, almost nobody had sat down.

Here’s the part that stuck with me. They didn’t all stay standing for the same groups. Every organization had a different gap. One team communicates beautifully to funders but can’t get traction internally. Another has built deep community trust but struggles to translate that into a board conversation. Some have compelling evidence and can’t figure out why it doesn’t seem to move anyone.

That’s not an evidence problem. That’s a translation problem. And it’s more common, and more fixable, than most of us realize.

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