USA TODAY, part of Gannett Co., Inc. (NYSE: GCI) announced the launch of USA TODAY PLAY, a unified digital hub for casual entertainment and gaming including puzzles, comics, horoscopes and more. PLAY offers a break from news and allows users to engage in fun and interactive experiences that appeal to readers and new audiences.
Designed to align with the daily habits of USA TODAY readers, PLAY features everything from morning horoscopes and comics to afternoon puzzles in one convenient location. Quizzes will be introduced in the coming months, expanding the variety of interactive entertainment. The hub’s bold design brings a fresh, playful perspective to the USA TODAY experience while tapping into the nostalgia of comics and puzzles as daily rituals.
“We’re thrilled to build onto the USA TODAY brand with the launch of PLAY,” said Dara Sanderson, vice president and general manager of USA TODAY PLAY. “As we expand to serve our audience’s hunger for casual entertainment, PLAY combines the legacy of USA TODAY with a unique and playful hub for those seeking a bit of fun with their daily news.”
PLAY is available ad-free with a subscription, and also offers a free, ad-supported option. Paid subscribers gain access to expanded benefits, including unlimited hints and reveals in puzzles, full access to archive content in puzzles and comics, and early access to select new features.
About Gannett:
Gannett Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions.
About USA TODAY:
Since its introduction in 1982, USA TODAY has been a cornerstone of the national media landscape under its recognizable and respected brand. It also serves as the foundation for our newsroom network which allows for content sharing capabilities across our local and national markets. Through USA TODAY, we deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Across our digital platforms we reach an audience of approximately 73 million unique visitors each month (based on December 2024 Comscore Media Metrix®).
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