The news industry has an imperative to understand how news habits differ by generation. In an increasingly fractured media ecosystem, age is a major factor in determining people’s news and information needs and priorities, the ways they access news, and who they trust to provide it. This understanding of news engagement by generation is essential for news leaders to develop innovative strategies to reach news consumers across age, including new opportunities to collaborate with influencers, independent creators, and local news and information providers.
A new in-depth study by the Media Insight Project, which surveyed both adults and teens as young as 13 years old, provides a deep look into how news engagement does and does not vary by generation.
This report is the latest study from the Media Insight Project, a collaboration of The Associated Press-NORC Center for Public Affairs Research, the American Press Institute, Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications and the Local News Network at the University of Maryland’s Philip Merrill College of Journalism. This study features a combined sample of 1,092 respondents ages 18 and older and 1,009 respondents ages 13-17, both nationally representative.
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