The Epoch Times announces new leadership, rebrand to deliver its signature independent journalism

Samuel Zhou, Ph.D.

The Epoch Times — an independent media organization dedicated to delivering value-driven journalism that informs, inspires and provides clarity — announced a major rebrand, including new leadership for news media that remains consistent with The Epoch Times’ signature style. Led by CEO Samuel Zhou, Ph.D., The Epoch Times’ new leadership team includes CFO William Cheung, CPA, and Editor-in-Chief Jasper Fakkert, who heads up the organization’s independent, insightful news coverage across its U.S. editions that have attracted millions of loyal readers, listeners and viewers over the decades.

William Cheung

On the back of The Epoch Times’ new leadership team, the organization has revamped many facets of its core brand — from its mission statement to the popular website and social media platforms — without fundamentally changing what consumers have come to know and trust in The Epoch Times. The organization’s mission is “inform, inspire and elevate our readers by delivering fact-based journalism rooted in tradition and integrity that encourages independent thought.” As part of its mission, The Epoch Times’ top priority is editorial independence, with a focus on offering value-based journalism to deep thinkers across the political spectrum. According to the most recent AllSides survey of news consumers, The Epoch Times’ journalism is rated “Center,” positioning itself as more centrist in coverage than the likes of BBC, Bloomberg and The New York Times.

From the speed of its breaking news coverage to inspiring human interest stories, The Epoch Times stands out with its unique look at political news, consumer issues and human psychology, illustrating timeless values across cultures — from the ancient philosophers of China and Greece to the modern-day influences of artificial intelligence. Under Fakkert’s editorial guidance, The Epoch Times also plans to double down on its in-depth journalism, publishing feature stories and exposés that can inspire societal and governmental change around the world.

Jasper Fakkert

Led by Fakkert, senior editor Jan Jekielek, senior investigative reporter Joshua Philipp and other experts, The Epoch Times’ hard-hitting news delivery will feature in-depth, never-before-seen storylines in line with the organization’s decades-old legacy of independent discovery. Dating back to 2003, when The Epoch Times broke the news of the SARS epidemic in China weeks before Beijing admitted to the public health crisis, the organization has never been afraid to deliver the truth even when it is inconvenient. The Epoch Times is able to tap into the deep knowledge and insight of its Chinese-language edition to expose the inner workings of China’s regime, educating the public about communism in practice. From its China expertise to the truth behind “Russiagate” and the launch of Epoch Health in the wake of the COVID-19 pandemic, The Epoch Times looks forward to exploring a wide range of hot-button topics in the months ahead, spanning traditional reporting, documentaries, podcasts and other platforms.

“In an age of noise and confusion, The Epoch Times aims to be the trusted source for news and insights, as we continue to serve our loyal readers, listeners and viewers across the political spectrum,” said Dr. Zhou. “Led by a strong team of devoted journalists, our organization is fiercely independent, restoring clarity, wisdom and tradition to the global news media. Whether it means breaking the most important news of the day or featuring unique perspectives from deep thinkers on all sides, our unwavering promise to our audience is that we will always stick to the values of fact-based journalism and independent thought. These are exciting times for our team and the millions of people who trust us, but Americans can expect our same old commitment to the truth — with no hidden agendas.”

For more information, please visit TheEpochTimes.com.