Reddit advises publishers ‘contribute without disrupting the vibe’ on platform

Reddit has traditionally been a tough nut to crack for publishers because of its focus on grassroots recommendations.

But in recent months the forum platform has begun actively courting editors with the roll out of a new set of tools they can use to promote their content.

Perhaps it sees an opportunity now X has become a dystopian wasteland filled with bots and extremists.

There is certainly a gap in the market for a social media platform to become the home of journalists and reporters.

X is over, Bluesky is boring and Linkedin feels far too positive and self-promotional to be the natural home for journalists.

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