The Boston Globe CEO Linda Henry told Press Gazette how investment in local and specialist content is part of a strategy to get more potential subscribers in the “front door.”
The Globe offers a generous $1 for six months introductory offer and the hope is that investment in new content areas will persuade more customers to sample and, ultimately, stick around after the offer period ends.
Globe Media is also experimenting with bundling subscriptions across the Boston Globe, Boston.com (its newly paywalled sister website for general news and lifestyle content) and Boston Magazine, which it acquired last year.
Comments
No comments on this item Please log in to comment by clicking here