Naming a news desert or oasis doesn’t tell the whole story

Researchers are developing more nuanced tools to help newsrooms understand their audiences

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Over the past decade, news deserts, or counties that have no original, local news publication, have become an important topic of discussion as newspaper subscriptions, newsroom employment, and trust in news outlets have experienced a steady decline nationally. The consequences of these trends are felt most strongly at the local level, despite audiences having a positive view towards local outlets, and believe them to be the most trusted news source.

On the other hand, news “oases” tend to follow population centers, with urban areas having more resources and potential audiences than rural ones.

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