LAS VEGAS — The Las Vegas Review-Journal has launched VegasBusiness, a new multiplatform brand designed to deliver authoritative reporting, analysis and insight to Southern Nevada's business leaders and decisionmakers.
VegasBusiness debuted May 3 with a biweekly print section distributed in the Sunday Las Vegas Review-Journal, a new digital hub at VegasBusiness.com, a weekday business email newsletter and a bi monthly podcast. Together, the platforms create the most comprehensive local business news and intelligence offerings in the Las Vegas market.
Vegas Business, powered by the state's largest and most experienced business reporting team, focuses on the people, companies and forces shaping Southern Nevada's economy, including gaming and hospitality, real estate development, technology, finance, logistics and small business.
“Las Vegas is one of the fastest evolving business markets in the country, and its leaders need timely, trustworthy intelligence to compete and grow,” Keith Moyer, publisher and editor of the Las Vegas Review-Journal, said. “VegasBusiness expands our business journalism across platforms and delivers deeper insight, greater frequency and broader reach for Southern Nevada's decision makers.”
Expanded business coverage across platforms
VegasBusiness features business coverage designed for how executives consume news today — through print, digital, email, audio, video and social channels.
Editorial franchises include CSuite Insider, featuring executive interviews; Building Las Vegas, with in-depth reporting on major projects and deals; Innovation, spotlighting people and ideas driving change; Price Points, examining data and consumer trends; Small Business, highlighting enterprising local companies; and a curated Calendar of business events and conferences.
“We created this section to provide Las Vegas business leaders with practical, locally grounded intelligence so they can make faster, more informed decisions on growth, talent and regulation,” Erin Edgemon, business editor of the Review-Journal, said. “VegasBusiness is designed to help business leaders understand what's happening in the economy, why it matters and how it impacts their organizations and communities.”
A premium environment for advertisers
In addition to expanded editorial coverage, VegasBusiness provides a new advertising and sponsorship platform for brands seeking to reach business decision makers in Southern Nevada. The brand offers integrated opportunities across print, digital, newsletters, podcasts, video, social media and events, supported by advanced audience targeting and measurement.
“VegasBusiness gives advertisers access to the largest concentration of local business decision- makers in the market,” Michael LaBonia, senior vice president of sales for the Las Vegas Review-Journal, said. “It's a high impact, data-driven platform that connects brands with influence, intent and measurable results.”
Availability
Additional information is available at VegasBusiness.com.
About the Las Vegas Review-Journal:
Since 1909, the Las Vegas Review-Journal has been Nevada's comprehensive media leader. Over the years, it has transformed from an award-winning newspaper that delivers local and community news and spans the globe with far-reaching topics and coverage. The Review-Journal has forged into multimedia and digital platforms through its website, Reviewjournal.com, which includes a network of niche publications, breaking news, e-newsletters, customized content, custom printing, a production studio and more to meet the specific needs of readers and advertisers alike.
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