The Federal Trade Commission is negotiating a potential settlement with several major advertising companies to resolve a probe into whether they violated federal antitrust laws by coordinating boycotts against platforms including Elon Musk’s X, people familiar with the matter said.
The FTC began an inquiry last year, seeking information from the world’s largest ad firms, including Publicis Groupe, WPP, Dentsu, Havas and Horizon Media. The government’s probe centered on whether these companies, alongside various advocacy groups, engaged in anticompetitive behavior by collectively withholding ad dollars from certain online destinations.
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