During troubled times in news industry, 168-year-old Atlantic thrives with newspaper-magazine hybrid

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NEW YORK (AP) — Jeffrey Goldberg, editor-in-chief of The Atlantic magazine, isn’t modest in his goals. “We want The Atlantic to be the greatest writer’s collective on the planet,” he said in a recent interview.

To that end, he’s added nearly 50 new journalists to his staff this year, financed in part by circulation growth that accelerated after a scoop that fell in his lap in March, when Goldberg was accidentally added to a text chain of Trump administration officials talking about an impending military attack.

A publication that began in 1857 is defying the trends of a troubled media industry. The Atlantic is returning to publishing monthly two decades after dropping to 10 issues a year and experimenting with a magazine-newspaper hybrid online fueled by its competitive stable of writers.

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